When do Instagram Reels jobs post on Upwork
Instagram Reels jobs peak between 1 and 3pm ET, with Tuesday the busiest day to apply.
What hours do Instagram Reels jobs post?
Based on 600 Instagram Reels jobs over the last 90 days, shown in ET.
Number of jobs
Most Instagram Reels jobs post around 1 to 3pm ET.
When do Instagram Reels jobs post, by day and hour?
The darker the cell, the more jobs posted that hour.
Instagram Reels job posting activity
What are the best days to find Instagram Reels jobs?
The days of the week with the most Instagram Reels job posts.
Tuesday posts roughly 3x as many Instagram Reels jobs as Saturday.
Where do Instagram Reels jobs come from?
Top client countries, last 90 days.
United States45% (268)
United Kingdom7% (43)
Canada6% (37)
Australia6% (34)
India5% (27)
United Arab Emirates3% (17)
Germany2% (14)
Pakistan2% (14)
France2% (13)
Netherlands2% (9)
What do Instagram Reels jobs pay on Upwork?
Based on observed Instagram Reels job budgets and hourly profiles.
Median
$15/hr
Typical range
$7 to $30/hr
Fixed-price median
$0
Hourly rate distribution for Instagram Reels
Is Instagram Reels demand growing on Upwork?
How Instagram Reels demand has moved week to week, with the job-type and experience mix.
Weekly job demand
Down 100% over 10 weeksJobs per week
Instagram Reels job type
57%
43%
Instagram Reels experience level
21%
40%
39%
How we calculate this
- We analyzed 600 Instagram Reels job posts from the last 90 days
- Peak hour is the 60-minute window with the highest average posting volume
- All times are shown in your selected timezone
Analysis by Shajeel Afzal · Founder & CEO at UpAlerts
Source: UpAlerts · 600 jobs analyzed · Updated June 3, 2026
Hourly breakdown
| Hour | Jobs | Share |
|---|---|---|
| 12pm | 30 | 5% |
| 1pm | 39 | 7% |
| 2pm | 30 | 5% |
| 3pm | 33 | 6% |
| 4pm | 27 | 5% |
| 5pm | 32 | 5% |
| 6pm | 35 | 6% |
| 7pm | 24 | 4% |
Frequently asked questions
About Instagram Reels job timing.
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Related to the Instagram Reels report.